Amazon.com (AMZN) Stock Forecast & Price Target

$182.72

+1.92 (+1.06%)

(As of 10/8/2024 ET)

Amazon.com - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 42 Analyst Ratings

Sell
0

Hold
2

Buy
40

Based on 42 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 42 analysts, 2 have given a hold rating, 39 have given a buy rating, and 1 has given a strong buy rating for AMZN.

Consensus Price Target

$222.67
21.87% Upside

According to the 42 analysts' twelve-month price targets for Amazon.com, the average price target is $222.67. The highest price target for AMZN is $265.00, while the lowest price target for AMZN is $160.00. The average price target represents a forecasted upside of 21.87% from the current price of $182.72.

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AMZN Analyst Ratings Over Time

Type	Current Forecast 10/9/23 to 10/8/24	1 Month Ago 9/9/23 to 9/8/24	3 Months Ago 7/11/23 to 7/10/24	1 Year Ago 10/9/22 to 10/9/23
Strong Buy	1 Strong Buy rating(s)	2 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	39 Buy rating(s)	39 Buy rating(s)	41 Buy rating(s)	48 Buy rating(s)
Hold	2 Hold rating(s)	1 Hold rating(s)	1 Hold rating(s)	2 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$222.67	$222.49	$217.38	$161.30
Forecasted Upside	21.87% Upside	29.81% Upside	8.80% Upside	25.76% Upside
Consensus Rating	Moderate Buy	Buy	Buy	Moderate Buy

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AMZN Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

AMZN Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Amazon.com Stock vs. The Competition

Type	Amazon.com	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.98	2.51	2.50
Consensus Rating	Moderate Buy	Moderate Buy	Hold
Predicted Upside	22.66% Upside	42.86% Upside	7.88% Upside
News Sentiment Rating	Positive News See Recent AMZN News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
10/7/2024	Cantor Fitzgerald 3 of 5 stars	D. Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Overweight ➝ Overweight	$230.00 ➝ $230.00	+26.45%
10/7/2024	Wells Fargo & Company 3 of 5 stars	K. Gawrelski Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Overweight ➝ Equal Weight	$225.00 ➝ $183.00	-1.88%
10/4/2024	JMP Securities 2 of 5 stars		Reiterated Rating	Market Outperform ➝ Market Outperform	$265.00 ➝ $265.00	+41.86%
10/3/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Overweight ➝ Overweight	$210.00 ➝ $210.00	+13.66%
9/30/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$230.00 ➝ $265.00	+41.30%
9/20/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$225.00 ➝ $240.00	+26.40%
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9/19/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$230.00 ➝ $230.00	+21.26%
9/12/2024	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$210.00 ➝ $210.00	+13.81%
8/2/2024	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $221.00	+31.63%
8/2/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$215.00 ➝ $215.00	+28.73%
8/2/2024	Roth Mkm Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$210.00 ➝ $215.00	+29.03%
8/2/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$220.00 ➝ $210.00	+26.03%
8/2/2024	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$200.00 ➝ $200.00	+19.13%
8/2/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$220.00 ➝ $235.00	+45.47%
8/2/2024	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$225.00 ➝ $225.00	+34.81%
8/2/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$250.00 ➝ $230.00	+24.95%
8/2/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$240.00 ➝ $230.00	+24.95%
8/2/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$220.00 ➝ $215.00	+16.80%
8/2/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$228.00 ➝ $224.00	+21.69%
8/2/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$235.00 ➝ $225.00	+22.24%
8/2/2024	Maxim Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$238.00 ➝ $251.00	+36.36%
8/2/2024	Itau BBA Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Outperform ➝ Market Perform	$186.00	+1.05%
7/30/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$217.00 ➝ $224.00	+21.72%
7/22/2024	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$210.00 ➝ $215.00	+16.59%
7/16/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Khajuria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Outperform	$250.00	+29.72%
7/10/2024	TD Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$225.00 ➝ $245.00	+22.91%
7/10/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$225.00 ➝ $245.00	+23.18%
6/21/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$210.00 ➝ $213.00	+14.45%
5/30/2024	Tigress Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$210.00 ➝ $245.00	+36.63%
5/6/2024	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$215.00 ➝ $225.00	+20.69%
5/2/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$185.00 ➝ $205.00	+12.76%
5/1/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$235.00 ➝ $245.00	+40.00%
5/1/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$210.00 ➝ $220.00	+25.71%
5/1/2024	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$215.00 ➝ $225.00	+28.57%
5/1/2024	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$230.00 ➝ $240.00	+37.14%
5/1/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Strong-Buy ➝ Strong-Buy	$200.00 ➝ $205.00	+17.14%
5/1/2024	Telsey Advisory Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$200.00 ➝ $215.00	+22.86%
4/18/2024	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$235.00	+30.35%
4/11/2024	Moffett Nathanson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$228.00	+21.82%
2/2/2024	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$185.00 ➝ $200.00	+25.57%
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2/2/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$175.00 ➝ $200.00	+25.57%
2/2/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Positive ➝ Positive	$185.00 ➝ $220.00	+38.12%
11/2/2023	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$160.00	+16.79%
8/11/2023	Redburn Partners Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $230.00	+65.99%
8/4/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$176.00 ➝ $189.00	+32.89%
8/4/2023	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Neutral	$140.00	-0.60%
7/9/2023	CICC Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Outperform
6/7/2023	Piper Sandler Companies Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight	$130.00 ➝ $150.00	+18.47%
2/3/2023	Roth Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Kulkarni Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy
2/3/2023	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$140.00 ➝ $150.00	+32.85%
1/18/2023	MKM Partners Subscribe to MarketBeat All Access for the recommendation accuracy rating	Rohit Kulkarni Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy	$145.00 ➝ $125.00	+28.64%
1/4/2023	New Street Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$130.00	+51.48%
12/1/2022	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$150.00 ➝ $160.00	+65.73%
11/18/2022	Erste Group Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating	Hans Engel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Hold
10/28/2022	Atlantic Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight	$160.00 ➝ $120.00	+20.01%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 09:59 PM ET.

Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, October 6, 2024. Please send any questions or comments about these Amazon.com pros and cons to contact@marketbeat.com.

Amazon.com
Bull Case

Here are some ways that investors could benefit from investing in Amazon:

Amazon's diverse business segments including retail, advertising, and subscription services provide multiple revenue streams and potential for growth.
Amazon Web Services (AWS) is a leading cloud computing platform that continues to show strong performance and profitability.
Recent expansion into healthcare with the acquisition of PillPack and the launch of Amazon Pharmacy opens up new opportunities for revenue growth.
Amazon's strong brand recognition and customer loyalty contribute to its competitive advantage in the e-commerce market.
Current stock price of Amazon is $XXXX, showing potential for capital appreciation based on market trends.

Amazon.com
Bear Case

Investors should be bearish about investing in Amazon for these reasons:

Amazon faces regulatory scrutiny and antitrust concerns due to its dominant position in the e-commerce market.
Increased competition from other e-commerce giants like Walmart and Alibaba could impact Amazon's market share and profitability.
Concerns about labor practices and working conditions in Amazon's fulfillment centers have led to negative publicity and potential reputational risks.
Amazon's high valuation compared to earnings may pose a risk of overvaluation and potential price corrections in the stock.
Market volatility and economic uncertainties could impact Amazon's stock performance in the short term.

AMZN Forecast - Frequently Asked Questions

: According to the research reports of 42 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $222.67, with a high forecast of $265.00 and a low forecast of $160.00.
: 42 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last twelve months. There are currently 2 hold ratings, 39 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" AMZN shares.
: According to analysts, Amazon.com's stock has a predicted upside of 21.87% based on their 12-month stock forecasts.
: Over the previous 90 days, Amazon.com's stock had 2 downgrades and 1 upgrade by analysts.
: Amazon.com has been rated by research analysts at Bank of America, Barclays, Benchmark, BMO Capital Markets, Cantor Fitzgerald, Evercore ISI, Itau BBA Securities, Jefferies Financial Group, JMP Securities, JPMorgan Chase & Co., Maxim Group, Morgan Stanley, Needham & Company LLC, Piper Sandler, Rosenblatt Securities, Roth Mkm, Royal Bank of Canada, Sanford C. Bernstein, Stifel Nicolaus, TD Cowen, TD Securities, The Goldman Sachs Group, Truist Financial, UBS Group, Wedbush, Wells Fargo & Company, and Wolfe Research in the past 90 days.
: Analysts like Amazon.com more than other "retail/wholesale" companies. The consensus rating score for Amazon.com is 2.98 while the average consensus rating score for "retail/wholesale" companies is 2.51. Learn more on how AMZN compares to other companies.