NYSE:HOG Harley-Davidson (HOG) Stock Price, News & Analysis $34.07 +0.26 (+0.77%) (As of 10/8/2024 ET) Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends About Harley-Davidson Stock (NYSE:HOG) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get Harley-Davidson alerts:Sign Up Key Stats Today's Range$33.47▼$34.3250-Day Range$33.80▼$39.5252-Week Range$25.43▼$44.16Volume1.39 million shsAverage Volume1.74 million shsMarket Capitalization$4.58 billionP/E Ratio7.57Dividend Yield2.03%Price Target$45.43Consensus RatingModerate Buy Company OverviewHarley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.Read More… [SHOCKING] Crypto Document Leak… (Ad)Imagine if you could go back to 2009 and buy Bitcoin at $0.01. Or jump to 2015 and grab Ethereum at $0.75. We've created the next best thing: It's called "Crypto Revolution," and it's not just a book… it's your potential ticket to financial time travel.Download your digital copy of "Crypto Revolution" now (limited-time offer). Harley-Davidson Stock Analysis - MarketRank™See Top Rated MarketRank™ Stocks82nd Percentile Overall ScoreHOG MarketRank™: Harley-Davidson scored higher than 82% of companies evaluated by MarketBeat, and ranked 23rd out of 93 stocks in the auto/tires/trucks sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion3.3 / 5Analyst RatingModerate Buy Consensus RatingHarley-Davidson has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 4 buy ratings, 4 hold ratings, and no sell ratings.Amount of Analyst CoverageHarley-Davidson has only been the subject of 4 research reports in the past 90 days.Read more about Harley-Davidson's stock forecast and price target. Earnings and Valuation2.5 / 5Proj. Earnings Growth10.19% Earnings GrowthEarnings for Harley-Davidson are expected to grow by 10.19% in the coming year, from $4.32 to $4.76 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Harley-Davidson is 7.57, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 121.56.Price to Earnings Ratio vs. SectorThe P/E ratio of Harley-Davidson is 7.57, which means that it is trading at a less expensive P/E ratio than the Auto/Tires/Trucks sector average P/E ratio of about 11.09.Price to Earnings Growth RatioHarley-Davidson has a PEG Ratio of 1.41. PEG Ratios above 1 indicate that a company could be overvalued.Price to Book Value per Share RatioHarley-Davidson has a P/B Ratio of 1.46. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.Read more about Harley-Davidson's valuation and earnings. Short Interest1.0 / 5Short Interest LevelBearish Percentage of Shares Shorted7.52% of the float of Harley-Davidson has been sold short.Short Interest Ratio / Days to CoverHarley-Davidson has a short interest ratio ("days to cover") of 5.7.Change versus previous monthShort interest in Harley-Davidson has recently increased by 2.08%, indicating that investor sentiment is decreasing. Dividend2.5 / 5Dividend StrengthModerate Dividend YieldHarley-Davidson pays a meaningful dividend of 1.96%, higher than the bottom 25% of all stocks that pay dividends.Dividend GrowthHarley-Davidson does not have a long track record of dividend growth.Dividend CoverageThe dividend payout ratio of Harley-Davidson is 15.33%. This payout ratio is at a healthy, sustainable level, below 75%.Dividend SustainabilityBased on earnings estimates, Harley-Davidson will have a dividend payout ratio of 14.50% next year. This indicates that Harley-Davidson will be able to sustain or increase its dividend.Read more about Harley-Davidson's dividend. Sustainability and ESG0.0 / 5Environmental Score-5.90 Percentage of Shares Shorted7.52% of the float of Harley-Davidson has been sold short.Short Interest Ratio / Days to CoverHarley-Davidson has a short interest ratio ("days to cover") of 5.7.Change versus previous monthShort interest in Harley-Davidson has recently increased by 2.08%, indicating that investor sentiment is decreasing. News and Social Media2.1 / 5News Sentiment-0.23 News SentimentHarley-Davidson has a news sentiment score of -0.23. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.40 average news sentiment score of Auto/Tires/Trucks companies.News Coverage This WeekMarketBeat has tracked 14 news articles for Harley-Davidson this week, compared to 7 articles on an average week.Search Interest4 people have searched for HOG on MarketBeat in the last 30 days. This is an increase of 33% compared to the previous 30 days.MarketBeat Follows6 people have added Harley-Davidson to their MarketBeat watchlist in the last 30 days. This is an increase of 20% compared to the previous 30 days. Company Ownership1.7 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, Harley-Davidson insiders have not sold or bought any company stock.Percentage Held by InsidersOnly 0.87% of the stock of Harley-Davidson is held by insiders.Percentage Held by Institutions85.10% of the stock of Harley-Davidson is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Harley-Davidson's insider trading history. Receive HOG Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Harley-Davidson and its competitors with MarketBeat's FREE daily newsletter. Email Address HOG Stock News HeadlinesHarley-Davidson (NYSE:HOG) Stock Rating Lowered by Baird R WOctober 4, 2024 | americanbankingnews.comHarley-Davidson, Inc. To Report Third Quarter Results On October 24, 2024October 3, 2024 | prnewswire.comMusk’s new company could top a trillion?The investment legend who predicted the rise of Bitcoin, Facebook and streaming services like Netflix… Just released the details on what he’s calling Elon’s Project X-9840.October 8, 2024 | Paradigm Press (Ad)Hold Rating on Harley-Davidson Amidst Inventory Glut and Dealer PessimismOctober 3, 2024 | markets.businessinsider.comHarley-Davidson stock falls 5% after Baird’s downgrade: Should you be selling?October 3, 2024 | msn.comHarley-Davidson falls after Baird downgrades amid reports of dealer frustrationOctober 3, 2024 | msn.comHarley-Davidson (NYSE:HOG) Lowered to "Neutral" at Robert W. BairdOctober 3, 2024 | americanbankingnews.comHarley-Davidson (NYSE:HOG) Shares Gap Down to $38.02October 2, 2024 | americanbankingnews.comSee More Headlines HOG Stock Analysis - Frequently Asked Questions How have HOG shares performed this year? Harley-Davidson's stock was trading at $36.84 at the beginning of the year. Since then, HOG shares have decreased by 7.5% and is now trading at $34.07. View the best growth stocks for 2024 here. How were Harley-Davidson's earnings last quarter? Harley-Davidson, Inc. (NYSE:HOG) issued its quarterly earnings results on Thursday, July, 25th. The company reported $1.63 earnings per share for the quarter, beating analysts' consensus estimates of $1.40 by $0.23. The business's revenue was up 12.0% compared to the same quarter last year. Is Harley-Davidson buying back stock? Harley-Davidson's Board of Directors approved a stock buyback program on Thursday, July 25th 2024, which permits the company to buy back $1,000,000,000 in outstanding shares, according to EventVestor. This means that the company could repurchase up to 19.4% of its stock through open market purchases. Stock repurchase programs are typically an indication that the company's board believes its shares are undervalued. Does Harley-Davidson have any subsidiaries? The following companies are subsidiaries of Harley-Davidson: StaCyc, MV Agusta Group, Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, and more. Who are Harley-Davidson's major shareholders? Top institutional investors of Harley-Davidson include GAMMA Investing LLC and Bank of New Hampshire. Insiders that own company stock include ZEITZ JOCHEN, Jonathan R Root, Rafeh Masood and Mark R Kornetzke. View institutional ownership trends. How do I buy shares of Harley-Davidson? Shares of HOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. Compare Top Brokerages Here. What other stocks do shareholders of Harley-Davidson own? Based on aggregate information from My MarketBeat watchlists, some other companies that Harley-Davidson investors own include Walt Disney (DIS), Intel (INTC), Exxon Mobil (XOM), AT&T (T), Bank of America (BAC), Netflix (NFLX) and Gilead Sciences (GILD). Company Calendar Last Earnings7/25/2024Ex-Dividend for 9/27 Dividend9/16/2024Dividend Payable9/27/2024Today10/08/2024Next Earnings (Confirmed)10/24/2024Fiscal Year End12/31/2024Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNYSE SectorAuto/Tires/Trucks Industry Motorcycles, bicycles, & parts Sub-IndustryMotorcycle Manufacturers Current SymbolNYSE:HOG CUSIP41282210 CIK793952 Webwww.harley-davidson.com Phone(414) 342-4680Fax414-343-4089Employees6,400Year Founded1903Price Target and Rating Average Stock Price Target$45.43 High Stock Price Target$55.00 Low Stock Price Target$39.00 Potential Upside/Downside+33.1%Consensus RatingModerate Buy Rating Score (0-4)2.50 Research Coverage8 Analysts Profitability EPS (Most Recent Fiscal Year)$4.50 Trailing P/E Ratio7.58 Forward P/E Ratio7.90 P/E Growth1.41Net Income$706.59 million Net Margins11.92% Pretax Margin14.02% Return on Equity20.33% Return on Assets5.45% Debt Debt-to-Equity Ratio1.44 Current Ratio1.50 Quick Ratio1.32 Sales & Book Value Annual Sales$5.95 billion Price / Sales0.77 Cash Flow$6.09 per share Price / Cash Flow5.60 Book Value$23.35 per share Price / Book1.46Miscellaneous Outstanding Shares134,506,000Free Float133,336,000Market Cap$4.59 billion OptionableOptionable Beta1.44 Social Links 10 Best Cheap Stocks to Buy NowMarketBeat just released its list of 10 cheap stocks that have been overlooked by the market and may be seriously undervalued. Click the link below to see which companies made the list.Get This Free Report This page (NYSE:HOG) was last updated on 10/8/2024 by MarketBeat.com Staff From Our PartnersElon Musk’s chilling warning for humanityThe 'invasion' I've discovered has nothing to do with the border crisis. What's happening at our southern bord...The Freeport Society | SponsoredWhat Is the $7,882 Stimulus Payment 2024?Biden’s government just announced a new government "stimulus program"... And it could hand you a payment fo...Angel Publishing | SponsoredWrite this ticker symbol down…A megatrend now poised to mint a brand-new wave of millionaires right here in America. And today, self-made...StocksToTrade | SponsoredWar on Elon Escalates… Elon Musk, the guy slated to become the world’s first trillionaire by 2027, has publicly called for the adopti...Porter & Company | SponsoredThese 5 stocks could soar after November 4thHow to Trade this Crazy Election Year? 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